What makes women entrepreneurs start their business and what is it like?
The gender gap in entrepreneurship leads us to ask: why are women less likely to start a business, why do women show less intention to be entrepreneurs and what can be done to encourage them. If we look at the … Continued
What are value drivers and why are they important?
Value drivers are the different factors that increase the worth of a product or service to consumers. Focusing on the entrepreneurial aspect of value drivers, and from perspectives such as that of a finance professional, we can think of value … Continued
Understanding entrepreneurial behaviour and why it is important
What is it that allows one entrepreneur’s business to succeed, and another to fail? It’s an area long studied in the world of business, and one that also has no simple answer. This hasn’t stopped academics from trying, however, with … Continued
How do businesses deal with uncertainty effectively?
Any entrepreneur will be able to tell you that managing a business of any size comes with a sizable amount of uncertainty. Even with substantial planning and risk management, sometimes issues arise that are seemingly out of our control. This … Continued
When do entrepreneurs pivot and how do they do it?
In the world of startups, no entrepreneur can survive without needing to adapt. No initial business model is perfect, and as people’s needs change and technology evolves, so too must the entrepreneur’s ability to adapt, as well as pivot, as … Continued
How entrepreneurship permeates everything in Cambridge (video)
This video was created for the Cambridge Judge Virtual Experience Day, which took place on 15 October 2020. The event was held via live stream to allow prospective students to experience what Cambridge Judge Business School has to offer. Jeremy … Continued
Case study: Happyr Health – Thoughts on choosing a startup location
Nicola Filzmoser and Cornelius Palm are healthcare entrepreneurs, co-founders of Happyr Health and alumni of the MSt in Entrepreneurship programme. Why we fell in love with Cambridge Start-ups fail often. No matter how you define failure, the statement is true. … Continued
Teaching and learning from entrepreneurs
How does the last year bring us closer together? Six months ago we, like so many other educational institutions across the globe, had to make the change to complete online delivery. We embraced the technology and delivered not one but … Continued
How COVID-19 has impacted university educational programmes
Continuing the Masters in Entrepreneurship during a pandemic COVID-19 has developed into a global crisis affecting people’s health and impacting on businesses and education. The Masters in Entrepreneurship at Cambridge Judge Business School adjusted its “residential” week to online delivery … Continued
Case study: HealthClic – Effectual entrepreneurship in action
Priyanka Chaturvedi is a healthcare entrepreneur and CEO of London-based concierge medicine venture HealthClic. She is an alumna of the Postgraduate Diploma in Entrepreneurship programme, a forerunner of the Master of Studies in Entrepreneurship. What made you become an entrepreneur, … Continued