Understanding Entrepreneurial Behaviour and Why it is Important

Understanding Entrepreneurial Behaviour and Why it is Important

What is it that allows one entrepreneur’s business to succeed, and another to fail? It’s an area long studied in the world of business, and one that also has no simple answer. This hasn’t stopped academics from trying, however, with many choosing to look at entrepreneurial behaviour itself to determine if there are behaviours that… Read more

How do Businesses Deal with Uncertainty Effectively?

How do Businesses Deal with Uncertainty Effectively?

Any entrepreneur will be able to tell you that managing a business of any size comes with a sizable amount of uncertainty. Even with substantial planning and risk management, sometimes issues arise that are seemingly out of our control. This uncertainty is a natural part of any entrepreneur’s journey, but how businesses deal with this… Read more

When Do Entrepreneurs Pivot and How Do They Do it?

When Do Entrepreneurs Pivot and How Do They Do it?

In the world of startups, no entrepreneur can survive without needing to adapt. No initial business model is perfect, and as people’s needs change and technology evolves, so too must the entrepreneur’s ability to adapt, as well as pivot, as they learn more about the market that they work in.  Yet regardless if the change… Read more

How entrepreneurship permeates everything in Cambridge (Video)

How entrepreneurship permeates everything in Cambridge (Video)

This video was created for the Cambridge Judge Virtual Experience Day, which took place on 15 October 2020.  The event was held via live stream to allow prospective students to experience what Cambridge Judge Business School has to offer. Jeremy Hutchison-Krupat introduces himself and discusses how entrepreneurship is an overarching topic at Cambridge Judge Business… Read more

Case Study: Happyr Health – Thoughts on choosing a startup location

Case Study: Happyr Health – Thoughts on choosing a startup location

Nicola Filzmoser and Cornelius Palm are healthcare entrepreneurs, co-founders of Happyr Health and alumni of the MSt in Entrepreneurship programme. Why we fell in love with Cambridge Start-ups fail often. No matter how you define failure, the statement is true. If we talk about total liquidation, start-ups fail by around 30-40%. When it comes to… Read more

Teaching and learning from entrepreneurs

Teaching and learning from entrepreneurs

How does the last year bring us closer together? Six months ago we, like so many other educational institutions across the globe, had to make the change to complete online delivery. We embraced the technology and delivered not one but two online residential weeks on the Masters in Entrepreneurship programme. For us, like so many,… Read more

How COVID-19 has impacted university educational programmes

How COVID-19 has impacted university educational programmes

Continuing the Masters in Entrepreneurship during a pandemic COVID-19 has developed into a global crisis affecting people’s health and impacting on businesses and education. The Masters in Entrepreneurship at Cambridge Judge Business School adjusted its “residential” week to online delivery due to the coronavirus pandemic. Important lessons were learned that will outlive the current crisis.… Read more

Case Study: HealthClic – effectual entrepreneurship in action

Case Study: HealthClic – effectual entrepreneurship in action

Priyanka Chaturvedi is a healthcare entrepreneur and CEO of London-based concierge medicine venture HealthClic. She is an alumna of the Postgraduate Diploma in Entrepreneurship programme, a forerunner of the Master of Studies in Entrepreneurship. What made you become an entrepreneur, and why did you choose to study entrepreneurship? When I started the programme, I knew… Read more

Understanding intrapreneurship and how to make intrapreneurs better

Understanding intrapreneurship and how to make intrapreneurs better

The basic concept of intrapreneurship is simple: it is entrepreneurship but done inside large organisations.But if we look beyond the simple definition, it gets more complicated. Most companies appreciate that the key to lasting growth and profitability depends on optimising existing products whilst simultaneously embracing innovation. But often they appear to neglect the innovation part.… Read more

Case Study: Filentia – Shared leadership in a startup team

Case Study: Filentia – Shared leadership in a startup team

One of the most critical factors in starting a new company is the founding team. Launching a new venture with the right founders has significant implications that affect its long-term success. In this post, we look at the startup company Filentia and its founders Tom and Sven to understand which questions matter when building a… Read more